Author Archives: Richard

About Richard

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Mobile Apps & mSites

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AURA specializes in development of location-aware applications for mobile and tablet, both iOS and Android.

Be it native, hybrid or web apps; large or small screen form factor; smartphone or feature phone; AURA can develop the best mobile solution for your business, audience and most importantly your budget.

The mobile apps world is a fast-paced, innovative and dynamic environment. As the uptake of smartphones is on the rise, this is the best time to invest in extending the presence of your brand on smartphones.

The smartphone penetration in Australia is at around 66% (2013). Many users own multiple devices, and switch between a smartphone, a tablet, a PC and a TV multiple times throughout the day. With an increase in the number of ‘companion’ apps, simultaneous usage is also at an all-time high.

There are pros and cons for each approach and, like all marketing strategies, it’s about the solution that best fits your brand and your audience. Digital strategy can no longer be focused on one channel or medium and multi-channel is the way forward.

Wireless hotspots

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Interactive wireless hotspots provide free internet connectivity and location-based information services for consumers.

Connect with shoppers while they are in your retail precinct using real-time location services to deliver mobile downloads, branded info-tainment and location-based promotional offers.

Offers and information can be changed quickly and easily according to the time or day, day of week, or to target specific geo-graphic location or the customers previous interaction history to make the most of opportunities as they arise.

Digital displays

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Transform static signage into a dynamic two-way communication channel.
Manage content publishing across your entire screen network from one central location.

Drive new customers into stores and to the cash register with relevant, high impact messages. Digital displays can range in size from an iPad to a multi-screen video wall, and positioned instore as a stand-alone unit or as part of an existing multi-screen network.

Announce new products and time-sensitive promotional offers. Promote multiple brands or products via an animated show reel. Strengthen your relationships with shoppers in innovative and entertaining ways at the point-of-purchase.