Author Archives: Richard

About Richard

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AudioZones™

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AudioZones™ utilises directional sound to surprise & engage passing shoppers through delivery of audio messages to shoppers in the retail precincts.

AudioZones™ can be further enhanced by using motion sensors, only activating the audio marketing messages when the user crosses the floor decal. Additionally, AudioZones™ can be combined with QR Codes and NFC tags.

This technology is in its early stage of adoption, and therefore embracing it allows brands to enhance their image as early adopters of cutting-edge of technology.

Augmented Reality (AR)

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Create captivating ‘augmented reality’ experiences delivered via mobile, web-cam or kiosks.

Bespoke mobile augmented reality experiences can be used to provide a richer shopping experience. It also offers a highly engaging and interactive way to deliver promotions and wayfinding information. These solutions are non-standard and require custom development.

An example could be, when a user walks through the centre they hold up their phone and look through the camera view and little pop-up overlays telling them about the specials available in each store as they walk down each thoroughfare.

Other examples include using ‘image recognition’ triggers to bring your packaging, print ads or retail signage to life; using the mobile device’s GPS as the trigger to launch the experience when the user enters a specific store or mall; measure engagement, track usage and calculate effective ROI.

Mobile Apps & mSites

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AURA specializes in development of location-aware applications for mobile and tablet, both iOS and Android.

Be it native, hybrid or web apps; large or small screen form factor; smartphone or feature phone; AURA can develop the best mobile solution for your business, audience and most importantly your budget.

The mobile apps world is a fast-paced, innovative and dynamic environment. As the uptake of smartphones is on the rise, this is the best time to invest in extending the presence of your brand on smartphones.

The smartphone penetration in Australia is at around 66% (2013). Many users own multiple devices, and switch between a smartphone, a tablet, a PC and a TV multiple times throughout the day. With an increase in the number of ‘companion’ apps, simultaneous usage is also at an all-time high.

There are pros and cons for each approach and, like all marketing strategies, it’s about the solution that best fits your brand and your audience. Digital strategy can no longer be focused on one channel or medium and multi-channel is the way forward.