Author Archives: Richard

About Richard

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Wireless hotspots

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Interactive wireless hotspots provide free internet connectivity and location-based information services for consumers.

Connect with shoppers while they are in your retail precinct using real-time location services to deliver mobile downloads, branded info-tainment and location-based promotional offers.

Offers and information can be changed quickly and easily according to the time or day, day of week, or to target specific geo-graphic location or the customers previous interaction history to make the most of opportunities as they arise.

Digital displays

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Transform static signage into a dynamic two-way communication channel.
Manage content publishing across your entire screen network from one central location.

Drive new customers into stores and to the cash register with relevant, high impact messages. Digital displays can range in size from an iPad to a multi-screen video wall, and positioned instore as a stand-alone unit or as part of an existing multi-screen network.

Announce new products and time-sensitive promotional offers. Promote multiple brands or products via an animated show reel. Strengthen your relationships with shoppers in innovative and entertaining ways at the point-of-purchase.

Projection systems

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AURA’s interactive projection solutions can transform any shop floor, mall centre court or event activation zone into an unforgettable interactive experience for shoppers and event patrons. Interactive projections can display your logo, brand imagery, video or games onto floors, walls and windows – in fact any environment with low-level ambient light.

Your customer can interact with these projected images/videos and trigger a variety of visual effects. Each interaction turns into a magical sensory experience, extending the engagement period and deepening the emotional connection with brand, subtly conveying the marketing messages that are most important to the brand and store.